Word of Mouth à la Schorsch (Evergreen)
There are a lot of different numbers about how much commercial communication content a person is exposed to per unit of time today. Which of these figures is correct is almost irrelevant. In any case, there are far more messages than a person can consciously process. This results in a classic challenge for brand communication: How do I stay positively in the minds of potential buyers with my message? Or even better: how do I increase the chance of positive word-of-mouth? The following case shows how this can succeed. ...
Word of Mouth à la Schorsch (Evergreen) Read More »