This is how the strategic instruments differ
Cornerstones of a successful corporate strategy
The strategic management tools of vision, mission and purpose can - if applied correctly - be important cornerstones of a successful corporate and brand strategy. As a guiding principle, they offer orientation and serve as a decision-making aid and for prioritising entrepreneurial activities.
What is your medium-term goal (vision)? Which business area should be played and which target group should be addressed (mission)? Does the company pursue a higher purpose that combines the common good and profitability as complementary goals (purpose)?
We cannot develop these steering instruments for you, as they always have to be filtered out of the core of the company. But we can initiate and accompany this process for you and support you in the important task of implementing it in the company.
Further consulting services
Interest aroused? - Contact us now
Dr Annette Bruce, Managing Director