and I understand"
Understanding the target group is the basis of successful brand work
It is not easy to really understand your target group. Describing a target group solely in terms of socio-demographic data is usually not enough. If you want to understand, you must first and foremost be able to listen.
Our explorative qualitative market research is designed to put you in personal contact with your target group. PowerPoint charts cannot replace a real customer:inside experience.
Face-to-face exchange has become more difficult in the pandemic, but not impossible. Research in presence is possible again and we have developed a variety of successful digital options for direct qualitative exchange with the target group in the last 2 years.
We offer qualitative and quantitative market research for B2B and B2C markets, face-to-face and digital
Individual exploratory methodology
We don't do market research "off the peg". From our broad spectrum of methods, we set up a process tailored to your research topics.
We make sure that you and your team experience your customers first-hand instead of just reading reports.
With our partner network, we generate customer insights for you worldwide, either live on site or digitally, as desired.
Customer insights are the basis of our strategic work. From them, we derive decision-making principles and recommendations for action with and for you.
Exploratory market research
Further consulting services
Interest aroused? - Contact us now
Dr Annette Bruce, Managing Director