The founding idea of Creative Advantage over 20 years ago was as simple as it was unique:
Strategy and implementation from a single source.
During many years in international marketing at Unilever as well as in strategy consulting at McKinsey & Company I observed time and again how acquired business knowledge and brand understanding was lost in transition from one service provider to another. This started with the transfer of research insights into strategic direction setting and continued with the transition to communication development and campaign execution.
At Creative Advantage we offer a full range of services from research to strategy and implementation. That's why we have built a broad interdisciplinary base and embrace a wide range of methodologies and competencies. Business strategy is only as good as the analyses on which it is based. The same is true for brand communication.
Where does your challenge lie? - Get in touch with us!
from a single source
Dr Annette Bruce
Dr Annette Bruce, Managing Director