Fancy a future?

Brand innovation

Innovations ensure tomorrow's success

Brands drive innovation and creativity. A market that changes almost daily, increasingly informed and demanding customers, new disruptive business models, new technological opportunities: Your customers expect renewal, progress and innovation in the form of new products and services. If you want to keep up with the market today, you should therefore work on an innovative mindset and new product ideas. This will not only increase your innovative strength and market relevance, you will also create security and orientation in the competitive environment. 

Through our innovation management, it is possible to adapt both brands and their product portfolio to new markets, to open up new business areas and at the same time to have a positive effect on our natural and human environment. Those who do not innovate will most likely lose out in the end...

6 Effects of a successful brand innovation

  • Competitive advantage
  • Market growth and differentiation
  • higher added value for society
  • Opening up new markets & target groups
  • Efficiency increase & cost reduction
  • Reaction to changing framework conditions 

Your contact person:

Dr Annette Bruce - Managing Director

040 35017730


High customer orientation and flexibility in new product development

Creative Advantage has accompanied us in the development of new innovation ideas. The structured way of working and the clear process thinking of the consultant team helped us a lot in this task. In addition to the classic approaches, I was particularly enthusiastic about experiencing consumers and trends within the process. Particularly noteworthy is the incredible flexibility and customer orientation of Creative Advantage - can't be done, doesn't exist.

Sonja Gmelin , Marketing Director Europe, YOGI TEA

More insights into our work around brand innovation 


Yogi Tea: Innovations to expand market leadership

Innovation development
Product concept development

Blog post:

With market intelligence to customer centricity


Bad Heilbrunner: Generating ideas for the further development of the market leader in the pharmaceutical market

Customer Connect
Ideation & Evaluation
Trend Impulse

Interest aroused? - Contact us now

Dr Annette Bruce, Managing Director

040 350177-30

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