Brand strategy
Laying the foundations for long-term success with brands
The brand strategy lays the foundation for the long-term success of the brand. Which target group is the best for the brand, which positioning reaches the target group optimally, how do I integrate the brand into the brand portfolio, what is the optimal brand architectural anchoring and with which innovations can my brand be successful tomorrow?
In addition, the internationalisation of the brand, employer branding and innovation management in particular require clear brand strategy guidelines so that the brand can develop its optimal value proposition.
Your contact person:
Dr Annette Bruce - Managing Director
040 35017730
annette.bruce@creative-advanatage.de
More insights into our work around brand consulting
Blog post:
7 points for a successful brand positioning approach
Reference:
Bonprix: From retail brand to vertical fashion brand
Brand positioning
Marketing & communication relaunch
Blog post:
Internationalisation of brands - a 3-step check for successful market entry
Reference:
beyerdynamic: Brand repositioning as part of a growth strategy
International growth strategy
Brand positioning
Technical paper:
Corporate Purpose - between wonder weapon and buzzword
Reference:
FRED / Varicom: A brand from the beginning
Branding
Corporate Identity
Communication
Brand development
Brand positioning
Interest aroused? - Contact us now

Dr Annette Bruce, Managing Director
040 350177-30
annette.bruce@creative-advantage.de