Laying the foundations for long-term success with brands
The brand strategy lays the foundation for the long-term success of the brand. Which target group is the best for the brand, which positioning reaches the target group optimally, how do I integrate the brand into the brand portfolio, what is the optimal brand architectural anchoring and with which innovations can my brand be successful tomorrow?
In addition, the internationalisation of the brand, employer branding and innovation management in particular require clear brand strategy guidelines so that the brand can develop its optimal value proposition.
Your contact person:
Dr Annette Bruce - Managing Director
Effective brand consulting for start-ups
We used the Brand Positioning Canvas to develop our brand positioning. During a workshop, we condensed the canvas, which was very helpful to subsequently derive a coherent brand positioning. It's a very cool tool to give yourself an overview and keep an eye on the market, competition and trends. But the real insight only came in the workshop with the brand professionals from Creative Advantage.
Market research and strategic consulting from a single source
Working with Creative Advantage is a win-win situation in every respect. Creative Advantage differs from other management consultancies both methodically and in terms of content. The holistic approach of research and strategic consulting has optimally supported us not only in understanding customer preferences, but also in deriving the corresponding strategic implications from them.
More insights into our work around brand consulting
7 points for a successful brand positioning approach
Bonprix: From retail brand to vertical fashion brand
Marketing & communication relaunch
Internationalisation of brands - a 3-step check for successful market entry
beyerdynamic: Brand repositioning as part of a growth strategy
International growth strategy
Corporate Purpose - between wonder weapon and buzzword
FRED / Varicom: A brand from the beginning
Interest aroused? - Contact us now
Dr Annette Bruce, Managing Director