Success cannot be planned?
is it?

Brand strategy

Laying the foundations for long-term success with brands

The brand strategy lays the foundation for the long-term success of the brand. Which target group is the best for the brand, which positioning reaches the target group optimally, how do I integrate the brand into the brand portfolio, what is the optimal brand architectural anchoring and with which innovations can my brand be successful tomorrow?

In addition, the internationalisation of the brand, employer branding and innovation management in particular require clear brand strategy guidelines so that the brand can develop its optimal value proposition. 

Your contact person:

Dr Annette Bruce - Managing Director

040 35017730


Effective brand consulting for start-ups

We used the Brand Positioning Canvas to develop our brand positioning. During a workshop, we condensed the canvas, which was very helpful to subsequently derive a coherent brand positioning. It's a very cool tool to give yourself an overview and keep an eye on the market, competition and trends. But the real insight only came in the workshop with the brand professionals from Creative Advantage.

Isabell Seiferling - Founder, Monsoon Coffee

Market research and strategic consulting from a single source

Working with Creative Advantage is a win-win situation in every respect. Creative Advantage differs from other management consultancies both methodically and in terms of content. The holistic approach of research and strategic consulting has optimally supported us not only in understanding customer preferences, but also in deriving the corresponding strategic implications from them.

Jana Siouzou - Head of Strategy, Marketing and Corporate Communications, Hauni Maschinenbau GmbH

More insights into our work around brand consulting 

Blog post:

7 points for a successful brand positioning approach


Bonprix: From retail brand to vertical fashion brand

Brand positioning
Marketing & communication relaunch

Blog post:

Internationalisation of brands - a 3-step check for successful market entry


beyerdynamic: Brand repositioning as part of a growth strategy

International growth strategy
Brand positioning

Technical paper:

Corporate Purpose - between wonder weapon and buzzword


FRED / Varicom: A brand from the beginning

Corporate Identity
Brand development
Brand positioning

Interest aroused? - Contact us now

Dr Annette Bruce, Managing Director

040 350177-30

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