You have all the data, but don't know where your brand stands?

Brand analysis

Turning data into information

The starting point for all brand strategy considerations is a careful analysis of existing figures, data, facts and trends. We want to understand what has made your brand successful to date and what it would benefit from in order to be even more successful in the future. 

We work with a wide range of methods, from data analysis and stakeholder interviews to qualitative and quantitative research. We work strictly hypothesis-based and go into depth where we suspect the problems to be in order to turn data into information in the most efficient way. 

We constantly evolve our methods and approaches, combining strategic planning with agility and speed, and analytical precision with creative impetus. 

Your contact person:

Dr Annette Bruce - Management

040 35017730


High level strategic advice for value proposition and market launch

We at Aditya Birla Group have been delighted to work with Creative Advantage on a project to discover consumer insights and potential winning propositions for one of the products in our portfolio that we are looking to launch in the market.

Prakash Nedungadi , Group Head Customer Insights & Brand Development, Aditya Birla Group

More insights into our work around our brand analysis 

Blog post:

7 points for a successful brand positioning approach


Imperial Tobacco: Merger and market development Spain

International growth strategy
Brand positioning
Blog post:

Internationalisation of brands - a 3-step check for successful market entry


Bad Heilbrunn idea generation for the further development of the market leader in the pharmaceutical market

Customer Connect
Ideation & Evaluation
Trend Impulse
Technical paper:

Corporate Purpose - between wonder weapon and buzzword


Arosa: Ucomprehensive relaunch of the market leader

Brand positioning
Marketing & sales concept

Interest aroused? - Contact us now

Dr Annette Bruce, Managing Director

040 350177-30

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