Turning data into information
The starting point for all brand strategy considerations is a careful analysis of existing figures, data, facts and trends. We want to understand what has made your brand successful to date and what it would benefit from in order to be even more successful in the future.
We work with a wide range of methods, from data analysis and stakeholder interviews to qualitative and quantitative research. We work strictly hypothesis-based and go into depth where we suspect the problems to be in order to turn data into information in the most efficient way.
We constantly evolve our methods and approaches, combining strategic planning with agility and speed, and analytical precision with creative impetus.
Your contact person:
Dr Annette Bruce - Management
High level strategic advice for value proposition and market launch
We at Aditya Birla Group have been delighted to work with Creative Advantage on a project to discover consumer insights and potential winning propositions for one of the products in our portfolio that we are looking to launch in the market.
More insights into our work around our brand analysis
7 points for a successful brand positioning approach
Imperial Tobacco: Merger and market development Spain
International growth strategy
Internationalisation of brands - a 3-step check for successful market entry
Bad Heilbrunn idea generation for the further development of the market leader in the pharmaceutical market
Ideation & Evaluation
Corporate Purpose - between wonder weapon and buzzword
Arosa: Ucomprehensive relaunch of the market leader
Marketing & sales concept
Interest aroused? - Contact us now
Dr Annette Bruce, Managing Director