From positioning to implementation


We advise you holistically

We advise you holistically: from analysis via the strategy to communication and Innovation.

Our concept for success is based on the competence to mobilise teams and to enable them to lead their brands to long-term success: analytically, strategically and more creatively than you would expect from a brand consultancy.

We offer everything that is needed to make a brand attractive: from target group research and brand analysisvia the positioning and brand management to implementation and controlling.

Because brand must never be an end in itself. A successful strategy is not reflected in likes and clicks but in measurable sales.

Brand analysis - deriving information from data

The starting point for all brand consulting considerations is a careful analysis of the existing figures, data, facts and trends. We want to understand what has made your brand successful to date and what it would benefit from to be even more successful in the future. 

Brand strategy - laying the foundations for long-term success

The brand strategy lays the foundation for the long-term success of the brand. Which target group is the best for the brand, which positioning reaches the target group optimally, how do I integrate the brand into the brand portfolio, what is the optimal brand architectural anchoring and with which innovations can my brand be successful tomorrow?

Brand innovation - securing tomorrow's success

Brands drive innovation and creativity. A market that changes almost daily, increasingly informed and demanding customers, new disruptive business models, new technological opportunities: Your customers expect renewal, progress and innovation in the form of new products and services. If you want to keep up with the market today, you should therefore work on an innovative mindset and new product ideas. This will not only increase your innovative strength and market relevance, you will also create security and orientation in the competitive environment. 

Interest aroused? - Contact us now

Dr Annette Bruce, Managing Director

040 350177-30

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