Anchor the brand in the culture
It is not uncommon for a new strategic orientation in a company to require real change management. The company has long been positioned on price and is now to become a brand? Communication is being expanded to digital media and you are taking new approaches to marketing? Are you implementing an internal innovation hub?
No matter what the strategy entails in terms of new things, these steps often mean a considerable need for change in the entire company. Not always structurally, but always culturally.
We set up an efficient and individually tailored change management programme that ensures that the strategy is anchored in the organisation and can unfold its effects.
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Dr Annette Bruce, Managing Director