The starting point for all strategic considerations is the market and trend analysis. Based on figures available in the company, via desk research or quantitative and qualitative studies by our in-house market research department, we first collect all data points important for the analysis. Markets are subject to constant change, which is why we deal intensively and proactively with the relevant trends. From the mega level to the socio-cultural level to the industry trends that influence the development of the brand.

We work strictly hypothesis-based and go into depth where we suspect the problems are. We constantly develop our methodology and approaches and combine analytical accuracy with creative impulses. Based on our cross-sector competence and your in-depth expertise, we verify or falsify hypotheses in a collaborative process.