Treat your business rival as inspiration, not competition

Understanding the brand environment

Nothing is so neglected in market observation as the precise observation of competitors. Mostly we squint at their successes, innovations or market share gains, but a proper examination often does not take place.

But you can learn a lot for your own business from the detailed competitor analysis. 

Important questions we ask in the competitive analysis include:

  • Which brands, products and suppliers operate in the relevant market segment?
  • What brands and offerings are there in the wider market or industry?
  • Which brands does a typical customer of our brand have in their relevant set?
  • Which brands or companies could enter the market and become competitors in the future?
  • What other products or services can customers use to satisfy the same need as their own brand?
  • Which disruptive offers could make your own offer superfluous in the future?
  • Interest aroused? - Contact us now

    Dr Annette Bruce, Managing Director

    040 350177-30

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