Brands are the strongest value driver of a company
Strong brands offer orientation - internally and externally. As a platform for identification, as a north star with great charisma, as a rock in times of upheaval, new beginnings and change, and above all as a companion - sometimes for a lifetime.
The prerequisite for this is that the brand knows, appreciates and loves its target group and follows a clear mission statement that ensures that it also consistently communicates what it stands for.
The Creative Advantage Strategy Consulting supports you holistically: from brand analysis via the brand strategy to brand communication and Innovation. For over 20 years, we have specialised in the growth of brands and organisations as an owner-managed brand consultancy: sustainable, digital and future-oriented.
Get to know us and our consulting services and find out about our approach and our references and publications on topics such as Brand positioning, Brand development and target groups- and Innovation Management.
And if you share our passion and enthusiasm for brands or believe we can support you and your teams, just click here.
More insights into our work around strategy consulting
7 points for a successful brand positioning approach
Bonprix: From retail brand to vertical fashion brand
Marketing & communication relaunch
Internationalisation of brands - a 3-step check for successful market entry
Opal: Extensive relaunch for brand and communication
International growth strategy
Corporate Purpose - between wonder weapon and buzzword
Yogi Tea: Innovations for the expansion of market leadership
Product concept development
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Comments on our brand and strategy consulting
Embedded Consulting for the development of the international brand positioning
What I found particularly impressive in the cooperation with Creative Advantage was the comprehensive, holistic, empathetic and at the same time goal-oriented understanding of the needs and special features of the international bonprix corporate structure, strategy and culture. This understanding was the foundation and basic prerequisite for the significant course settings derived from the team in a participatory manner and for the constant focus on consumer benefits. In this way, the consulting team was able to steer the stakeholders through the complex change process with comprehensive competence and great clarity and at the same time let the internal team shape the insight journey itself - embedded consulting, help for self-help.
"We were particularly enthusiastic about the conception and facilitation of the workshop by Dr Bruce."
We worked with Creative Advantage under the direction of Dr. Annette Bruce in an exemplary manner on the topic of "Review and further development of a content strategy" for an existing client. We used interviews and product analyses to carry out a status quo analysis for five communication channels and worked out the future positioning of the channels together with the client in an interactive workshop. We were particularly impressed by Dr Bruce's conception and moderation of the workshop.
Market research and strategic consulting from a single source
Working with Creative Advantage is a win-win situation in every respect. Creative Advantage differs from other management consultancies both methodically and in terms of content. The holistic approach of research and strategic consulting has optimally supported us not only in understanding customer preferences, but also in deriving the corresponding strategic implications from them.
Effective brand consulting for start-ups
We used the Brand Positioning Canvas to develop our brand positioning. During a workshop, we condensed the canvas, which was very helpful to subsequently derive a coherent brand positioning. It's a very cool tool to give yourself an overview and keep an eye on the market, competition and trends. But the real insight only came in the workshop with the brand professionals from Creative Advantage.
Delivering a clear picture of consumer needs for effective brand strategies
It takes up to 10 years to develop new apple and pear varieties. During this time, consumer insights play a key role. Since 2015 we have developed strategic content step-by-step with Creative Advantage for our launch plans in numerous countries including Germany and South Africa.
Annette Bruce and her team create a clear picture of consumer needs and define effective engagement strategies for both customers and consumers. Competence, empathy and grit are the characteristics which set the Creative Advantage team apart.
High level strategic advice for value proposition and market launch
We at Aditya Birla Group have been delighted to work with Creative Advantage on a project to discover consumer insights and potential winning propositions for one of the products in our portfolio that we are looking to launch in the market. Creative Advantage not only met the brief but exceeded it by challenging us and helping us fine-tune the brief itself, doing very insightful and diligent consumer studies and building on the results with a high level of strategic advice on how we should approach the consumer and the market. Would strongly recommend them.
High customer orientation and flexibility in new product development
Creative Advantage has accompanied us in the development of new innovation ideas. The structured way of working and the clear process thinking of the consultant team helped us a lot in this task. In addition to the classic approaches, I was particularly enthusiastic about experiencing consumers and trends within the process. Particularly noteworthy is the incredible flexibility and customer orientation of Creative Advantage - can't be done, doesn't exist.
Podcast - Economy Rethinking
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Dr Annette Bruce, Managing Director