
Brands are the strongest value driver of a company
More insights into our work around strategy consulting
Blog post:
7 points for a successful brand positioning approach
Reference:
Bonprix: From retail brand to vertical fashion brand
Brand positioning
Marketing & communication relaunch
Blog post:
Internationalisation of brands - a 3-step check for successful market entry
Reference:
Opal: Extensive relaunch for brand and communication
International growth strategy
Brand positioning
Technical paper:
Article:
Corporate Purpose - between wonder weapon and buzzword
Reference:
Yogi Tea: Innovations for the expansion of market leadership
Innovation development,
Product concept development
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Dr Annette Bruce, Managing Director
040 350177-30
annette.bruce@creative-advantage.de