Understanding the brand and its appeal at its core
We analyse the actual and develop the target of your brand with you: analytically, precisely and creatively. We gather all available knowledge and generate new knowledge within our brand core analysis. Depending on the task, the source material can be data, as well as stakeholder or expert interviews and, above all, of course, qualitative market research. We want to understand the background of your brand and let numbers and people speak. What interests us most is the customer's view of your brand.
And if you are missing data or information, we will collect it for you quantitatively or qualitatively as required with our in-house market research department.
Brand core analysis
Further consulting services
Interest aroused? - Contact us now
Dr Annette Bruce, Managing Director