How the cheeky pear FRED made it onto Swiss late night TV
Fruit - in hardly any other product category is it so difficult to successfully place new brands on the market in the long term. Time-consuming breeding, difficult product differentiation, demanding trade. But maybe the pear variety CH201, also known as "cheeky Fred", will make it... ...
How the cheeky pear FRED made it into Swiss late night TVRead more"
Wie es die freche Birne FRED ins Schweizer Late Night TV schaffte Read More »