Brand
Positioning
Canvas

With the Brand Positioning Canvas to a strong brand

The Brand Positioning Canvas is our tool for developing sustainably strong brand positioning.

Our many years of experience in brand consultancy have gone into the development of the Canvas.

It is our conviction that the positioning of a brand is first and foremost a strategic corporate decision and only in the second instance the basis for communication development.

That is why we place the brand at the centre of our strategic work. We relate it to the internal competencies of the company, the offerings of the competitors and the target group, i.e. we make a future-oriented position determination.  

And only when we are sure that we have mapped the market reality of the brand do we start with the actual strategic brand work.
The result is a strong brand that is securely located in the market and has the power to sustainably define markets.