Marketing consultancy
Marketing consulting
Our approach
Marketing has the task of making the brand tangible through a holistic brand presence at all points of contact - from the product range through branding, design and communication to internal brand management. Through the marketing mix, marketing controls the product and service offering, communication, distribution and internal brand communication on the basis of the brand positioning.
We advise you holistically on the design of your marketing mix, the development of digital concepts, the conception and marketing of your social media strategies and internal brand management. Because only a consistent brand experience can convince customers in the long term.
Our services
Branding & Corporate Design
The core of a strong brand is its unmistakable corporate identity. The logo with its high recognition factor, the unmistakable look, the specific colours and of course the name. All of this together makes the brand unique, gives it meaning and provides the foundation for its distinctiveness, for its desirability and for its special position in its product group.
We support you in developing and registering your brand and developing a strong corporate identity that not only looks good but is also strategically convincing. We develop authentic concepts that inspire the target group - analogue as well as digital.
Marketing mix
In the marketing mix, the strategic data points are translated into tangible brand elements. The hallmark of strong brands is the consistent implementation of the entire marketing mix across all factors. This is the only way to create a consistent overall image of a brand that is able to address the target group efficiently across all contact points and retain their loyalty in the long term.
We support you in developing the marketing mix, as a challenger, as a representative of the brand, as a challenge and above all as a representative of the target group. Together we develop a strong marketing toolkit that presents a consistent and convincing brand to customers.
Digital brand concepts
Digitalisation offers brands great opportunities. With the multitude of new communication possibilities, companies and brands can now interact much more directly and personally with their target group - provided that the brand positioning is translated recognisably into all channels. We show where digitalisation can improve the offer, both in marketing automation and in brand communication, so that the brand can be experienced consistently across all channels.
Social Media Strategies & Support
Social media offer a wide range of opportunities to engage and interact directly and personally with the target group - provided the brand values are translated consistently and recognisably into all channels.
Together, we define which channels you should use, how you can use your social media channels in a long-term and involving way to build brand loyalty, and which messages your brand sends out so that it can be experienced consistently and throughout.
Internal brand management
Companies often underestimate the charisma that a brand can develop from within the company. Therefore, communicating the brand into the company is at least as important as communicating it out of the company. But changes are often viewed with scepticism, especially internally.
Therefore, internal brand management is of particular importance. Important are: Establish customer proximity for all departments, share insights on the target group and make them tangible, and get all departments "doing" with regard to the brand.
References
Contact
Dr Annette Bruce, Managing Director