Competition among equals - brand positioning of comparison portals (Evergreen)
For travel, flights, insurance and utility tariffs, comparison portals have long played an important role as a sales channel and have already established a significant position of power in these industries. Meanwhile, the market landscape of the portals themselves has become increasingly diverse. While the number of platforms has continued to grow in the tourism sector, providers such as Check24 or Verivox are expanding their comparison services to more and more product categories - such as electronics, loans, DSL and mobile phone contracts or real estate. ...
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