A new generation of steakhouse - MAREDO and Creative Advantage at the German Market Research Congress
Under the heading "Influencing Entrepreneurial Decisions", the BVM met this year in the capital. A full programme revolved around the question of whether market research in companies has the status it needs to influence major entrepreneurial decisions. From my point of view, this cannot be a question. Of course market research influences. In fact, market research MUST influence. Why else would one invest in it? Jan Hertzberg and I were able to show how - despite a power cut and partly without any technology - using the example of the big MAREDO relaunch. Take heart, dear market researchers, the wind blows a little colder at the decision-making level, but you are also closer to the sun. ...
