Amazon own brands - how the e-commerce giant positions its growing brand portfolio

Amazon's success as a digital trading platform has made the brand one of the most valuable in the world. But in more and more product categories, Amazon is no longer just a powerful retailer, but also a direct competitor for brand owners. Amazon's own brands are available for shoppers to choose from using different positioning. We have analysed the current competitive situation for the German platform in more detail and created a detailed infographic.

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Amazon Eigenmarken – wie der E-Commerce Gigant sein wachsendes Markenportfolio positioniert Read More »