Agile brand management

New publication: Contribution to the proceedings of the international conference "DER MARKENTAG".

At the last MARKENTAG last year in Berlin, Dr Annette Bruce and Christoph Jeromin were on site as speakers. The conference proceedings "Forum Markenforschung 2016" are now available, including our chapter "In the area of tension between continuity and dynamics: transferring the agility concept to brand management". ...

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