At the last MARKENTAG last year in Berlin, Dr Annette Bruce and Christoph Jeromin were on site as speakers. The conference proceedings "Forum Markenforschung 2016" are now available, including our chapter "In the area of tension between continuity and dynamics: transferring the agility concept to brand management". ...
In cooperation with Management Circle, we are pleased to present the intensive seminar "Agile Brand Management - How to make your brand strong for dynamic markets". Registration for the event on 14/15 November 2017 in Frankfurt/Main is now open. ...
Seminar offer at Management Circle: Agile brand managementRead more"
On the occasion of the 43rd German Marketing Day - motto "Marketing goes Agile" - the Competence Circle "Brand Management" of the German Marketing Association has published its Whitepaper No. 2/2016. ...
DMV Whitepaper "Securing the future viability of brands with agility" publishedRead more"
The 33rd German Logistics Congress of the German Logistics Association (BVL) begins today in Berlin. Under the motto "Shaping change", international experts, company founders and managers will engage in a cross-sector dialogue with over 3,000 participants. ...
Contribution to the proceedings of the German Logistics Congress 2016Read more"
We are delighted to have the opportunity to speak about our approach to "Agile Brand Management" at two events in the near future. ...
Agile brand management live at MARKENTAG 2016 and Marketing Club HamburgReadmore "
As of today, our new reference book "Agile Markenführung - Wie Sie Ihre Marke stark machen für dynamische Märkte" is available as a hardcover. ...
Agile brand management: Interview with the authorsRead more"
