Agile brand management

New publication: Contribution to the proceedings of the international conference "DER MARKENTAG".

At the last MARKENTAG last year in Berlin, Dr Annette Bruce and Christoph Jeromin were on site as speakers. The conference proceedings "Forum Markenforschung 2016" are now available, including our chapter "In the area of tension between continuity and dynamics: transferring the agility concept to brand management". ...

Neue Veröffentlichung: Beitrag zum Tagungsband der internationalen Konferenz „DER MARKENTAG“ Read More »

DMV Whitepaper "Securing the future viability of brands with agility" published

On the occasion of the 43rd German Marketing Day - motto "Marketing goes Agile" - the Competence Circle "Brand Management" of the German Marketing Association has published its Whitepaper No. 2/2016. ...

DMV Whitepaper “Mit Agilität die Zukunftsfähigkeit von Marken sichern” erschienen Read More »

Contribution to the proceedings of the German Logistics Congress 2016

The 33rd German Logistics Congress of the German Logistics Association (BVL) begins today in Berlin. Under the motto "Shaping change", international experts, company founders and managers will engage in a cross-sector dialogue with over 3,000 participants. ...

Beitrag für Tagungsband des Deutschen Logistik-Kongress 2016 Read More »

Scroll up