We are experiencing times of major disruption that are forcing companies to rethink their business models. Digitalisation, constantly growing customer demands and fragmented value chains pose major challenges for businesses everywhere. Customer- and market-centricity is the key to success ensuring sustainable relevance for the target group. Maintaining a holistic view of the value chain within the business model is imperative. Thus, we unite two seemingly contradictory elements of business success: rigorous analysis and a creative approach to problem solving.

Do you want to reorganise your organisation or support your team? Arrange a free initial consultation now.

Change Management

It is not uncommon for a new strategic orientation in a company to require dedicated change management. The company has long been positioned on low price only and is now to become a mainstream brand? Communication is being expanded to digital media and you are starting to adopt new approaches to marketing? Are you setting up an internal innovation hub alongside the core business?

No matter what the strategy entails in terms of new things, these steps often mean a considerable need for change in the entire company. Not always structurally, but always culturally. 

We set up an efficient and individually tailored change management programme that ensures that the strategy is anchored in the organisation and can unfold its effects. 


High level strategic advice for value proposition and market launch

We at Aditya Birla Group have been delighted to work with Creative Advantage on a project to discover consumer insights and potential winning propositions for one of the products in our portfolio that we are looking to launch in the market. Creative Advantage not only met the brief but exceeded it by challenging us and helping us fine-tune the brief itself, doing very insightful and diligent consumer studies and building on the results with a high level of strategic advice on how we should approach the consumer and the market. Would strongly recommend them.

Prakash Nedungadi , Group Head Customer Insights & Brand Development, Aditya Birla Group

Organisational & Process Consulting

A strategy that is not anchored in the organisation cannot deliver its intended impact. We support you in addressing the need for change and in initiating the necessary steps in the organisation. This can be in the form of dedicated project management, implementation consulting or in setting up and driving a change management process.  

We focus in particular on breaking down internal silo-thinking and the classic departmental mindset. We focus on the customer experience, at any time, at any place and across all functions and processes.


Do you want to shape your growth sustainably or make existing processes more sustainable? Or are your customers already pushing for more sustainable offers? - We have the necessary experience to support you. As a certified B-Leader, our managing director has supported companies from a wide range of sectors on their way to more sustainable management. A first analysis shows the potentials. Based on a detailed and evaluated roadmap, you decide which options you want to implement. The path is the goal. Get started today!

How did I become what I am?

How did I become what I am?

Team development

The driving force behind every entrepreneurial success is the people in the companies and organisations. But the team feeling has suffered in the last 2 years due to home offices, social distancing and a lack of physical togetherness.

Creativity requires relationships and real togetherness. Digital contact possibilities are a blessing these days because many things are possible despite the pandemic. But in order for teams to be able to develop their strength in the medium term, they must not be left to their own devices these days.
We offer the unique combination of strategic consulting and team development in one project. This could be interesting for you and your team? Then contact us or click for more details.

Leadership culture and leadership development

Change processes are never linear but they are almost always highly dynamic. Requirements change and leaders have to react flexibly in response. Even though business owners may at times feel uncertain, change scenarios demand authentic leadership if the new strategy or direction is to be accepted within the company and deliver impact in the market.

Using executive training and coaching modules we inspire leaders and teams to build capability: in self-confident and agile action; in inspiring others and leading change; in innovative and network-driven thinking; and in digital competence. We challenge existing thinking and demonstrate how to integrate new ideas into everyday work. We support you to act as an inspiring leader and to take your employees with you on the change journey.

We support you in the areas of:

  • Change Management
  • Sustainability
  • Organisational and process consulting
  • Team development
  • Leadership culture and leadership development

Insights into our work

Design Thinking: Valuable far beyond product development

Dr Annette Bruce, Managing Director


040 35017730

Get advice now and request a non-binding offer.

    Scroll to Top