Customer:internal understanding as the basis of successful brand work
Understanding one's customers has never been easy. 1.5 years of pandemic have made this knowledge even more difficult. We are still the same. On the one hand. - But our needs have shifted. On the other hand. It can be tempting to describe clients solely in terms of socio-demographic data. As a rule, however, this falls far short.
Those who want to understand must first and foremost be able to listen.
Our exploratory market research is designed to put you in personal contact with your target group. PowerPoint charts cannot replace a real customer:inside experience.
Kund:Innenverstehen has become more difficult in the pandemic, but not impossible. We work - if possible - in person. But in the last 2 years we have also developed a variety of successful digital options for a direct qualitative exchange with the target group.
Would you like to better understand your target group? Arrange a free initial consultation now:
Our tools:
We offer qualitative and quantitative market research studies for B2B and B2C markets, face-to-face and digital.
- Explorative customer and consumer workshops
- Expert:Inside and Influencer:Inside Workshops
- Individual interviews, small group discussions and explorations with large groups
- Quantitative surveys such as concept tests or potential checks
- Customer Connect: Home Interviews and Shop-Alongs with 1-100 participants
- Customer journey analyses
- Fundamental studies - local, national and above all also global
- Establishment and support of insight communities
Added value:
1
Individual exploratory methodology
We don't do market research "off the peg". From our broad spectrum of methods, we set up a process tailored to your research topics.
2
Direct involvement
We make sure that you and your team experience your customers first-hand instead of just reading reports.
3
International research
With our partner network, we generate customer insights for you worldwide, either live on site or digitally, as desired.
4
Implementation orientation
Customer insights are the basis of our strategic work. From them, we derive decision-making principles and recommendations for action with and for you.
High customer orientation and flexibility in new product development
Creative Advantage has accompanied us in the development of new innovation ideas. The structured way of working and the clear process thinking of the consultant team helped us a lot in this task. In addition to the classic approaches, I was particularly enthusiastic about experiencing consumers and trends within the process. Particularly noteworthy is the incredible flexibility and customer orientation of Creative Advantage - can't be done, doesn't exist.
Interest aroused? - Contact us now
Dr Annette Bruce, Managing Director
040 350177-30
annette.bruce@creative-advantage.de
Our offer
Brand Due Diligence
One-day workshop in which we put your brand to the test with regard to its future viability:
Does the organisation follow a self-committed value proposition? Is our brand sustainably connected to its target group?Does your brand chase trends or does it determine and shape markets? Is your brand the challenger or is it driven by the market?
We show you the potential and the direction of strengthening your brand and draw up an initial roadmap with you.
Brand Building
Do you see opportunities to strengthen the appeal of your brand? The competition is hot on your heels or has long since overtaken you? Is your brand's price sensitivity leading to loss of value and turnover? Is your brand lacking innovative strength? - Right now it is urgent to review the foundation of your brand. Corona will change us all: consumer behaviour, the individual value parliament, the way we satisfy our needs.
We work with you to develop strategies for long-term growth, convinced that sustainable action and business is one of the focal points of future-proof marketing.
Branducation
A brand can only be as good as the organisation behind it.
We bring your brand to life for the entire company in the form of workshops or innovative video training.
No matter which path you choose: The important thing is that your brand is lived in the company in the same way that you believe your customers will love you. Because through the company culture we have at least 50% of the communication performance of a brand in our hands - and at no extra cost.