Are you launching a new brand on the market or does the visual appearance of your brand no longer meet the current requirements of the time or your positioning?
We develop authentic brand designs and campaigns that give your brand and your company an identity and show the target group what the brand stands for. Because without a strategically fitting external appearance and communication, a brand gets lost in the multitude of alternative offers.
You want your brand to be visible? - We offer you diverse support and advice in the areas of corporate identity and logo development, packaging, campaign development, web design and in the development of marketing materials.
Corporate Design & Logo Development
In addition to design aspects such as the logo, strong brands need branding that takes into account colours, shapes, design elements, typography and much more. We bring all the elements together to create a holistic, professional brand identity that not only looks good but is also strategically convincing.
It is important to us that the word/figurative mark corresponds to the digital age and is flexible and strong in communication. We put a lot of love into your logo, because the logo determines and influences the entire communication and external perception at the end of the design chain.
The design of a brand often includes product design or packaging design. Sometimes brands simply need to convince their target group in retail or on the shelf without a customer ever having come into communicative contact with the brand.
We develop not only appealing designs but also sustainable packaging solutions for modern brands that are aware of their responsibility.
A website or webshop is the new sales space on the internet. It is the digital business card of a company. If a brand's website or social media presence is not convincing, it is difficult to convince potential customers of one's own offer.
We support you in the strategically precise translation of your brand and your offer into a convincing website so that your offer is convincing in comparison with other providers.
Campaigns need to speak the language of the target group and increasingly social media is the most effective tool to connect with the target group at eye level.
As always, the target group wants to be met where they are! And this is only possible if a brand is consistently at the start with relevant content along the entire customer journey.
We help you place your brand where customers become fans. And we do this with strategic foresight, the right content strategy and measurable success determinants. Because only with the right strategy can you place your brand in the relevant set of the audience with lasting authenticity and personality.
Marketing materials & graphic work
In addition to campaign design, we also offer implementation of the new corporate identity in the form of business stationery, brochures, social media templates, trade fair materials and all other required documentation.
Delivering a clear picture of consumer needs for effective brand strategies
It takes up to 10 years to develop new apple and pear varieties. During this time, consumer insights play a key role. Since 2015 we have developed strategic content step-by-step with Creative Advantage for our launch plans in numerous countries including Germany and South Africa.
Annette Bruce and her team create a clear picture of consumer needs and define effective engagement strategies for both customers and consumers. Competence, empathy and grit are the characteristics which set the Creative Advantage team apart.
Dr Annette Bruce, Managing Director