Yogi Tea

A brand from the start

The club variety FRED is an innovative pear breeding that combines the delicious taste of a pear with the practical qualities of an apple. For FRED, we were able to support the breeder and licence holder VariCom from Switzerland with the development of the brand and its identity from the very beginning. Based on qualitative consumer research, branding, logo, packaging design and communication strategy were developed.

Thanks to its innovative concept and, of course, the good taste of the pear FRED, the launch was supported by extensive earned media contributions, such as in the Swiss latenight show Deville, and the market entry was a great success. Currently, several hundred thousand trees are being planted all over Europe to meet demand.

Services:

  • Customer Insight Research
  • Expert workshops
  • Brand strategy
  • Branding
  • Packaging design
  • Launch campaign
  • PR


Further references

Opal

Interest aroused? - Contact us now

Philipp Gehling, Art Direction


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