Understanding your customers and their needs is the basis of successful brand work
- Increase attractiveness for customers
- Strengthen target group-specific, customer-centred marketing
- More marketing efficiency across all channels
Known from:
The consultation is worthwhile for...
Corporate decision-makers who want to better understand their markets, customers and competitors
.... to successfully place their own offer on the market.
Marketeers who want to generate insights into the needs of their customers
... to build a loyal customer base.
Marketing managers who want to manage their brand in a customer-centric way
... to strengthen the loyalty of their customers.
Decision-makers who want to back up their feeling for markets and target groups with hard facts
... to stay one step ahead of the competition.
Market researchers who want to understand the needs of their target group
... in order to create an offer that is appropriate for the target group.
Marketing managers who want to sharpen their market segmentation
... to perfectly align their portfolio with the needs of their target group.
Derive strategies from data points in 3 steps
You have the choice...
Turning data into information
- Customer:Internal, market and trend analysis based on existing data or desk research
- Preparation of existing figures, data, facts and studies
- Derivation of recommendations for action
Qualitative, explorative market research
- Explorative customer and consumer workshops
- Expert:Inside and Influencer:Inside Workshops
- Individual interviews, small group discussions and explorations with large groups
- Customer Connect: Home Interviews and Shop-Alongs with 1-100 participants
Strategy development and marketing planning
- Generating market intelligence
- Derive a forward-looking market and brand strategy
- Derive marketing and campaign planning
- Development of a detailed roadmap with milestones, costs and responsibilities
Get more insights into our analysis and research work here
Whitepaper:
With Market Intelligence to Customer Centricity
Work example:
YOGI TEA - Innovations for expanding market leadership
Blog post: Internationalisation of brands - a 3-step check for successful market entry
Work example:
Hauni -end customer researchfor new business case of a mechanical engineering company
Blog post:
Target group analysis - the right start for a successful brand strategy
Work example:
bonprix - From retail brand to vertical fashion brand
Your specialists for Analysis and market research
- More than 20 years of experience in strategic brand analysis and consumer research
- Insighting research groups on all continents
- Industry-independent, involving, efficient and with a guarantee of success
Interest aroused? - Contact us now
Dr Annette Bruce, Managing Director
040 350177-30
annette.bruce@creative-advantage.de