Agile brand management live at MARKENTAG 2016 and Marketing Club Hamburg

We are delighted to have the opportunity to speak about our approach to "Agile Brand Management" at two events in the near future.

MARKENTAG 2016 will take place on 29-30 September at the Berlin School of Economics and Law. The event presents the current state and new projects of German-speaking and international brand science and sees itself as a leading discussion platform for the future of brand management. With our contribution "Spannungsfeld zwischen Kontinuität und Dynamik - Übertragung des Agilitäts-Konzepts auf die Markenführung" (Tension between continuity and dynamics - transfer of the agility concept to brand management), we are participating in the session "Brand philosophy: principled & inspiring". Tickets for the conference can be ordered here.

One day before, on 28 September, we will present our current reference book "Agile Markenführung - Wie Sie Ihre Marke stark machen für dynamische Märkte" (Agile brand management - how to make your brand strong for dynamic markets ) at the Marketing Breakfast of the Marketing Club Hamburg. The event starts at 8.30 a.m. and takes place centrally at the Adina Apartment Hotel Hamburg Michel. You can register for the Marketing Breakfast here.

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