The program in the fields of marketing and innovation management is targeted towards participants with preliminary marketing experience as well as those who want to become an expert. All seminars can be booked at the basic or advanced level. The “business plan” seminar is also intended for entrepreneurs with no prior marketing experience.
Seminars are conducted flexibly for complete teams of one company or for mixed groups.
In-House: Geared for companies, agencies or teams who want to develop and expand their marketing competency. The seminar is individually tailored to the needs and requirements of the participants.
Individuals: For businessmen, entrepreneurs, marketing managers and freelancers who want to individually improve their marketing knowledge.
Strategic Marketing
- Consumer profiling: turning research from outside to inside
- Strategic planning: the way towards a unique brand positioning
Advertising and Communication
- Customer dialogue: from the classic marketing mix to the brand experience
- Marketing as an investment: from unwelcome cost factor to profit engine
Innovation Management
- Creativity for successful ideas: 11 success factors for managing creativity
- Innovation process: delivering the full potential of innovation
Business Plan
- The business plan as a strategic success factor: the way to a profitable business model
- Cooperation: Part of the program of the H.E.I. Hamburger Initiative für Existenzgründer und Innovation. Not available for in-house groups.
Social Media Marketing
- Planning the entry in the Web 2.0: How to promote your company effectively and efficiently via new media.
- Cooperation: Part of the program of the H.E.I. Hamburger Initiative für Existenzgründer und Innovation. Not available for in-house groups.