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Audacity of change

Creative Advantage connects extensive experience and premium competence in both operative leadership, as well as consulting and strategy development. We support our clients to profitably and successfully manage their brands in local and international markets. We develop tailor-made consulting solutions in the fields of digital branding, brand management, innovation and change.

We develop strategies for organic growth based on a market- and customer-oriented business culture. Our thinking and consulting are holistic, personal, comprehensible, integrative and conducted in close coordination with our clients.
 

Case Studies

The Rules of the Market for an international FMCG corporation
The expansion of the Tchibo brand into the tea market
The brand-stretching of Yogi Tea into the ready-to-drink segment
The repositioning and restructuring of TA Triumph-Adler